Relationship of micro market and macro environment factors

Marketing Environment | Micro and Macro Environment

relationship of micro market and macro environment factors

Project on Micro and Macro Environment in Business. Macro environment: larger societal forces that affect the microenvironment. (2)Components of Marketing Environment MICRO ENVIRONMENT MACRO ENVIRONMENT; 6. Has close relationship with the economic system and economic policy. TOPIC – Interrelationship of micro, market and macro environments. The relationship between micro, market and macro environments. The relationship between. particularly identity formation in relation to mobile phone consumption in the context and macro-environmental factors on consumer behaviour and marketing.

Caps Business Studies 10

The public have the power to help you reach your goals; just as they can also prevent you from achieving them. Macro Environment Factors Demographic forces: The skills and knowledge applied to the production, and the technology and materials needed for production of products and services can also impact the smooth running of the business and must be considered.

Political and legal forces: Social and cultural forces: The impact the products and services your organisations brings to market have on society must be considered. A recent example of this is the environment and how many sectors are being forced to review their products and services in order to become more environmentally friendly.


Micro and macro environments have a significant impact on the success of marketing campaigns, and therefore the factors of these environments should be considered in-depth during the decision making process of a strategic marketer. If you are interested in learning more about micro and macro environments, and strategic marketing as a whole, then you may be interested in the CIM Diploma in Professional Marketing.

relationship of micro market and macro environment factors

The marketing course is ideal for individuals looking to build practical skills in operational marketing management and broaden their strategic perspective. Suppliers deliver or supply raw materials, goods or services.

relationship of micro market and macro environment factors

If a supplier can not do their part in the marketing supply chain then the company may lose sales, damage customer relationships and impact the economy. Competitors should always be a force to consider when bringing a product or service to the market. Making sure that the company can adapt to the needs of the target market will help when entering the market.

relationship of micro market and macro environment factors

Having a strategic advantage, a strong market offering and a good market position can sway consumers and change the competitive advantage. Market intermediaries include physical distributors that stock and move goods. Re-sellers help to sell the product to customers through wholesale and retail stores.

These marketing intermediaries contribute to the supply chain.

Micro and Macro Environment Factors | Oxford College of Marketing Blog

There are seven different types of publics they are: Companies will often consult their legal department on these matters. The general public needs to be considered when marketing a product.

Making sure that the general public ahs a positive attitude towards the company and a product will increase sales. Companies usually have a team that deals with local public issues.

relationship of micro market and macro environment factors

Within the company, the board of directors, workers, volunteers and managers make up internal public. Customers are the most important factor in the micro environment. Customers are the target focus for the value delivery network.

It it important for a company to create a strong relationship with their customers.

  • Difference Between Micro and Macro Environment
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