Morgan & Hunt KMV Model Applied to Vodafone | rmtheory2practice
PDF | Relationship marketing-establishing, developing, and maintaining successful marketing requires relationship commitment and trust, (2) model relationship Morgan and Hunt () argued that trust towards the brand would prompt. By: Robert M. Morgan, Shelby D. Hunt After conceptualizing relationship marketing and discussing its ten forms, the authors (1) theorize that successful. relationship marketing theory and are useful for both relationship marketing theorists and practitioners. Originality/value .. marketing, Morgan and Hunt ( ) identify “relationship .. models that can be used to better manage customers. For.
Он участвовал в разработке ТРАНСТЕКСТА.
- The Commitment-Trust Theory of Relationship Marketing
Он нарушил правила. Из-за него чуть было не произошел полный крах нашей разведки.